How BT Uses Hadoop with its CRM – Phillip Radley

BT Skills
From Strata + Hadoop World 2015 in London: Rhilip Radleyat from BT talks about how BT uses Hadoop to broaden and deepen their customer relationships and UK business markets. Visit Strata Conference:

In this session, Phill Radley (BT Chief Data Architect) gives an overview of BT’s internal multi-tenant hadoop platform. He explains their first production use case (master data management of BT UK Business Customer data) and gives a flavour of their use case pipeline.

About Phillip Radley (BT):
Phill Radley is a physics graduate with an MBA who has worked in IT and the communications industry for 30 years, mostly with British Telecommunications plc. He is Chief Data Architect for BT at their Adastral Park campus in the UK.

Phill works in BT’s core Enterprise Architecture team with responsibility for data architecture across BT Group plc. He currently leads BT’s MDM and big data initiatives driving associated strategic architecture and investment roadmaps for the business.

His previous roles in BT include nine years as Chief Architect for infrastructure performance management solutions, from UK consumer broadband to outsourced Fortune 500 networks and high-performance trading networks. He has broad global experience including BT’s Concert global venture in the US and five years as Asia Pacific BSS/OSS architect based in Sydney.

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