Cookie Switch with Google Tag Manager – Last Click Attribution

A Cookie Switch prevents your Conversion Tags from firing if they are not the last known source of the User Journey. This can be useful when wanting to align your internal Conversion Tracking (with Google Analytics) with the Tracking that is done by your Advertising. In this video we’ll show you how you can accomplish this with GTM

#GoogleTagManager
#CookieSwitch
#ClickAttribution

🔗 LINKS
http://www.adclear.de/en/our-offer/tracking-manager/cookie-switch/

GTM Ressource Guide: http://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Course: http://measureschool.com/course
http://measureschool.com/sourcecookie .
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🔀 GTM Copy Paste https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa

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