One of the more common questions I get is how to use Google Tag Manager for click tracking. It is not that difficult to do, however, you need to understand how Google Tag Manager works in order to understand the logic of it.
This video tutorial shows you how to setup click tracking in Google Analytics.
Why should you track clicks in Google Tag Manager?
Let’s say you are running an ad campaign on Facebook and use their conversion pixel to track the number of purchases, downloads or signups to a newsletter.
Let’s say you want to be able to optimize your Facebook ads at the same time as you would like to track that someone has performed this action in your Google Analytics.
Read the full post at – https://jesperastrom.com/google-tag-manager/set-up-click-tracking-in-google-tag-manager-video-tutorial/
Music from http://www.epidemicsound.com