The Ultimate Explanation of Google Ads Bidding Strategies – Best Practices for Using Manual & Automated Strategies for Your AdWords Campaigns.
How to Sell PPC to Clients (EBOOK + Onboarding Documents)
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SUMMARY
Control – Consultants Or DIYers
Manual CPC
Enhanced CPC
80% optimization I’ll usually switch to Automated Bidding Strategies
Service-Based Business (local)
Target CPA – Risk Averse
Maximize Conversions – Competitive
Low volume of leads (5-60 leads / month average for businesses) will effect speed of optimization. Low volume will often lead to early volatility in results while data builds up.
Ecomm or SaaS
Target ROAS
Branding
Target Search Impression
Maximize Clicks