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Google have made a lot of updates over the years where you know the balance of the value to the user vs the value to the advertiser is skewed in Googleâs favour.
For example, they made exact match include close variants back in 2014 and they argued the benefit to the advertiser would be that they you wonât miss out on potentially good traffic by restricting your campaign too much.
They didnât get away with that excuse and there have since been a number of scripts that people created to reverse that change. But the main thing people did was keep an eye on their search terms report to check the quality of traffic.
But I have some bad news for you. Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not âsignificantâ data.
Source:
searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137
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