First Click vs Last Click Attribution, Which is Right? Google Ads Attribution Models

Google Learning
What attribution model is best in Google Ads? Here is a case study for why the least used attribution model, which is first click, may be best.

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Related Videos:

Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g
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How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4

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