How to Track Events with Google Analytics 4 and Google Tag Manager // Google Analytics 4 Events

When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial.

In today’s video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show:
* What events are tracked in Google Analytics 4 automatically
* What is Enhanced Measurement in Google Analytics 4
* How to track recommended events in Google Analytics 4
* How to track custom events in Google Analytics 4
* How to create new events based on other events (directly in GA4 interface)
* How to modify incoming events and fix typos in them
* How to plan your event structure and naming convention
* How to test your events in Google Analytics 4
* And where to find your events in Google Analytics 4 reports.

There are many things that need to be covered (hence the length of it is longer than usual). But this is the core of GA4 and you MUST understand everything I teach in this video.

=== TIMESTAMPS ===

00:00 – Intro
02:53 – Overview of topics
03:48 – How events worked in Universal Analytics
05:04 – Automatically tracked events in Google Analytics 4
06:10 – Enhanced Measurement
11:35 – Test your Enhanced Measurement events
15:29 – Recommended events in Google Analytics 4 + example
25:39 – Custom events in Google Analytics 4 + example
38:14 – Register custom parameters in Google Analytics 4
41:54 – Create events and modify events (in the GA4 interface)
47:44 – Summary
48:58 – Migration and planning of events
49:38 – Final words

=== LINKS ===

📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions

Google Analytics & Google Tag Manager E-books and Guides

✭ Blog post: How to upgrade to Google Analytics 4 (includes the spreadsheet)

How to Upgrade to Google Analytics 4 (GA4)?

✭ Blog post: How to Install Google Analytics 4

How to Setup and Install Google Analytics 4 (3 ways)

✭ Blog post: How to track events with Google Analytics 4

How to Track Events with Google Analytics 4 and Google Tag Manager

✭ Spreadsheet: event plan example
https://docs.google.com/spreadsheets/d/1og39O0vhc1jcUrOxH_tAaMFWMnCRD8fye_Wri0ANOX0/copy

✭ Google Analytics Debugger (Chrome Extension)
https://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna?hl=en

✭ Recommended Google Analytics 4 event names
https://support.google.com/analytics/answer/9267735

✭ A guide to Google Tag Manager Data Layer