Analysis Hub in Google Analytics 4 contains some pretty powerful reporting capabilities and one of the analysis techniques is the exploration reports. In this video, you will get familiar with the functionality of exploration reports and how to start doing your own analysis.
The best way to learn is by showing real-life examples and in this video, I will show you how to prepare the following reports:
Landing page report in GA4
Site search report
Order coupon report
Additionally, at the end of the video, you will see additional tips that will help you get the maximum out of this functionality. By the way, in most of the examples here, I was using the official Google Analytics 4 demo account.
=== LINKS ===
📕 Free e-book: How to get started with Google Analytics 4
=== TIMESTAMPS ===
00:00 – Intro
01:10 – How to use exploration reports in Google Analytics 4
05:22 – Example #1: Landing page report in Google Analytics 4
09:02 – Example #2: Site search report in Google Analytics 4
11:28 – Example #3: Order coupon reports in Google Analytics 4
14:20 – Final words
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