If your website offers a search feature, you absolutely must measure its usage with Google Analytics 4. Luckily, GA4 Enhanced Measurement offers automatic search tracking (by sending the event “view_search_results”). However, this data is still not easily visible in the Google Analytics reports.
So how can you see your site search data in Google Analytics 4 reports? In this video, I’ll show you how to do that. Also, I will share some additional tips related to site search tracking.
=== LINKS ===
📕 Free e-book: How to get started with Google Analytics 4
✭ How to install Google Analytics 4?
✭ Blog post: 5 ways how to track site search with Google Analytics 4 and Google Tag Manager
=== TIMESTAMPS ===
00:00 – Intro
00:56 – Essential setup of search tracking in Google Analytics 4
06:57 – Site search keyword reports in Google Analytics 4
10:08 – Additional search query parameters
13:34 – Final words
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
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