We have already set up tags that measure when someone is on our page or completes our main Conversion.
But what if you want to track micro-conversions or specific actions users are taking, like clicks, or scrolls? GTM allows us to track these events with it’s powerful auto-event tracking. Join us today as we set this up.
OUTLINE:
00:00 – Intro
01:05 – How Auto-Event Tracking Works?
02:33 – Create a Generic Click Trigger
04:51 – Tracking Add to Cart Button Clicks in GTM
07:31 – Send Button Click Event to Google Analytics 4
10:39 – Reusing GTM Triggers
12:24 – Summary
🔗 Links:
Previous lesson: https://www.youtube.com/watch?v=n4BJ-NpR9mw
Next lesson: tbc
Lesson 6 Quiz: measureschool.com/lesson6
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