They kick things off this week by diving into a zero-click search study https://shorturl.at/TupDx by Rand Fishkin on SparkToro, talking about where clicks go and the difference in what happens after someone in America clicks vs. someone in Europe.
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After the spam update finished rolling out at the end of last week, someone reported seeing a slight recovery https://shorturl.at/mL075
The author of the report is seeing almost a 50% rebound in traffic on her affiliate marketing website since March 2024, and she details the 4 main steps she’s taken since her traffic tanked, which included disavowing spammy backlinks and upping her internal linking game https://shorturl.at/ha0j8.
Moving along, they talk about Google Search Console’s data freeze which, at the time they recorded the podcast, was 87 hours long.
It’s then time for Shiny Object Shenanigans and, as usual, Spencer goes first with an exciting update about his first 30 days in the Facebook Bonus Program.
When it’s Jared’s turn, he reveals that he bought a newsletter! The Slice, which is geared towards solopreneurs, seemed like the perfect fit.
When it’s Weird Niche Website time, Spencer shares a site that’s doing really well. In fact, year-to-date it’s earned 4 million GBP. Car Mats https://carmats.co.uk/ is an ecommerce site that’s gone very niche as it focuses on a single car part: floor mats.
The site was created in 2020, and the creator’s goal is to make 10 million GBP this year. Spencer pulls up the stats on Ahrefs. How much traffic is it getting? And what can we take away from this site?
When it’s Jared’s turn, he reveals Keybr http://keybr.com/, a weird and quirky site that offers typing tests and helps you improve your typing skills.
Timestamps
00:00 – Intro
02:11 – SparkToro’s zero-click study
14:52 – Partial traffic recovery
21:29 – Search console’s data freeze
24:17 – Spencer’s Facebook Bonus Program side hustle
31:30 – Jared’s newsletter side hustle
42:30 – CarMats.co.uk
49:09 – Keybr.com
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