Our experts discuss the fundamental differences between accessibility and usability testing, highlighting the importance of making websites and applications accessible to everyone, including those with disabilities. They explore the legal frameworks such as ADA Section 508 and WCAG guidelines, and share insights on when and why accessibility testing is critical for different types of companies.
The conversation covers practical steps for getting started with accessibility testing, from using built-in tools in Microsoft products and web browsers to more advanced methods involving actual users with disabilities. The episode emphasizes the necessity of incorporating accessibility testing into the development lifecycle and the benefits of doing so, both from a legal and business perspective.
Tune in to learn how to make your digital products more accessible and ensure a better user experience for all. Don’t forget to reach out with any topics you’d like us to discuss in future episodes!
Accessibility Testing: The Key to Unlocking Your Business Potential
Are you leaving money on the table by ignoring a huge potential customer base? In this video, we’ll dive into the world of accessibility testing and reveal how it can transform your business.
What is accessibility testing?
Accessibility testing is the process of evaluating your website, app, or digital product to ensure that people with disabilities can use it effectively. This includes individuals with visual, auditory, motor, or cognitive impairments.
Why is accessibility testing important for businesses?
Tap into a wider audience: People with disabilities represent a significant market segment. By making your products accessible, you open your doors to millions of potential customers.
Boost your brand image: Demonstrating a commitment to inclusivity enhances your brand reputation and fosters customer loyalty.
Improve overall usability: Accessibility features often benefit all users, not just those with disabilities. A well-designed product is a user-friendly product.
Avoid legal issues: In many countries, accessibility is a legal requirement. Failing to comply can lead to costly lawsuits and damage your brand image.
How can you get started with accessibility testing?
We’ll share practical tips and tools to help you get started with accessibility testing. Learn about the WCAG (Web Content Accessibility Guidelines) standards, automated testing tools, and manual testing techniques.
Don’t miss out on this opportunity to make your business more inclusive and successful!
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