How to Set Up GTM Server-Side Tagging (2024)

Google Learning
Learn how to set up a Google Tag Manager (GTM) server to improve your marketing data accuracy and enhance your website’s performance.
We’ll guide you through the process of provisioning a server on Google Cloud Platform, configuring it, and integrating it with Google Analytics 4.
This server-side setup helps bypass issues with consent, ad blockers, and browser protections, ensuring you get high-quality data.

🔗 Links:
Managed Server-Side GTM Services: https://measureschool.com/services/server-side-tagging-services/

📚📚 Courses and Resources ⏬⏬

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GTM, GA4, and LS FREE Courses & Resources 💸 https://bit.ly/measureschool-courses
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OUTLINE

00:00 – Introduction
00:23 – Setting Up GTM Server Account and Container
01:01 – Provisioning GTM Server on Google Cloud
03:20 – Configuring and Previewing GTM Server
04:04 – Deploying Server-Side Tagging
06:57 – Additional Considerations and Recommendations
08:09 – Outro

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