In the wide-ranging interview, the BT Group CEO discusses the General Election, Brexit, BT Sport, his views on business and his beloved Liverpool FC.
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Speaking about Brexit, Gavin Patterson admits that BT may have to look to other key markets outside of Europe, saying “We may just tilt our business towards Asia/ Pacific or America if we find that Europe is not as productive.”
On the upcoming general election Gavin Patterson said, “It (the election) creates a lot of instability, I think for the business. But I think if we get a conclusive decision out of it, if the government have a more solid majority, then I think ultimately that will be good for the country.”
On Sky, Patterson said, “We always thought there was room for two players in sport. Sky has done a phenomenal job over the years and were clearly market leaders.”
Mr Patterson explains that BT Sport wasn’t a knee jerk reaction to the battle for broadband with Sky but a way of maximising BT Fibre for customers by offering their own content; “The key to making that investment (BT Fibre) pay is by getting adoption and for people to see what the real benefit of it is. The benefit of speed (Fibre) comes in video, and we knew sport really did move the dial and that’s why we decided to go into it.”
Gary Lineker moves the conversation onto Mr Patterson’s own experiences of business and what he believes are some of the key skills to succeed. Although intelligence is important, he doesn’t believe you have to be a genius. Being well presented and the ability to make big decisions under pressure are just as key – emotional intelligence.
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