Get Started with Digital Marketing: Tips and Tricks from Cisco

During this webinar, Sandip will offer tips and tricks to help small businesses connect with their customers through digital marketing. Covering Search Engine Optimisation (SEO), Paid Media and Social Media promotion, Sandip will explore how small businesses can leverage online tools to drive their own digital marketing strategy. Sandip will also explain why user experience is an important consideration for all strategies, as well as the testing techniques small businesses can use to help maintain a good online reputation and enhance customers’ experience.

– About the Speaker

Sandip has been the Regional Digital Lead at Cisco since 2017. He owns the Cisco.com onsite strategy across the EMEAR region including Search Engine Optimisation (SEO), User Experience (UX), and Conversion Rate Optimisation (CRO).

With over 20 years of digital experience in a broad range of sectors, Sandip is an experienced digital professional with a proven track record of building, managing, and optimising high trafficking, multi-lingual, multi-currency websites for companies of all sizes from start-ups to FTSE 100 organisations. Sandip embraces new technology, digital trends and data & personalisation to provide customer experiences that meet the needs of website visitors and maximise conversion rates.

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