We’re digging into the hot topic of Zero Click Google Searches.
What We’re Answering:
* What is a Zero Click Google Search?
* What is On-SERP Optimization?
* What is Structured Data?
* Why is Structured Data Important?
* Is Structured Data a Ranking Factor?
* How to Optimize YouTube for On-SERP Optimization.
* How to rank your Twitter Profile in Google.
* How to win the Featured Snippet.
2:59 What is On Serp SEO
6:14 Leverage On SERP SEO
9:40 Structured Data
13:59 Organic search STILL matters
14:48 Google isn’t just a search engine anymore
21:37 What Can Businesses Do?
23:10 Google My Business Break Down
26:19 Google Said “Mobile First”
28:42 Twitter – Your SERP Friend
30:14 Build Authority Through Backlinks
31:55 Content Marketing Hack – Evergreen content
35:44 FAQ Structured Data
37:41 Tubebuddy and other Youtube Tips
39:10 Meta Data – Kinda Meta
43:36 What Type Of Rich Snippets Are Best For YOU
46:49 Seed Keywords And Stemming
49:58 SERP Image Hacks
Google owns not only the largest search engine but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome).
So, how do you compete against a company that basically owns the internet?
Check out the video or podcast above where Dan and the bees share some interesting insights to alleviate the frustration of trying to rank against Google and how you can actually use zero-click Google searches as opportunities for your business.
What is a Zero Click Search?
Zero click searches are searches that result in no clicks from the search results page, due to Google supplying answers on the search results page itself in a Featured Snippet, removing the need to click through to a website or landing page to find what you are looking for.
What is Position Zero?
“Traditional” Organic Web Search results often have the “#1” ranking further down the page. Position Zero refers to the content that appears above the #1 ranking.
What is “On-SERP SEO”?
With Google moving to a zero-click reality and being very clear about their desire to continue indexing more and more structured data, On-SERP SEO is the process of optimizing your presence on the results page as much as possible.
To give you an idea of how much impact zero-click searches have, according to the SparkToro report, last year 50.33% of all Google searches ended without a click on any paid or organic search results.
Half of all Google searches. That’s huge.
The number of zero-click searches has been increasing over the past few years, and will likely continue to do so.
As more searches end without users clicking through to a page, businesses are left with fewer opportunities to engage with their audience.
So, how does one compete in such a landscape? The good news is that zero clicks do not also mean zero opportunities.