In today’s video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show:
* What events are tracked in Google Analytics 4 automatically
* What is Enhanced Measurement in Google Analytics 4
* How to track recommended events in Google Analytics 4
* How to track custom events in Google Analytics 4
* How to create new events based on other events (directly in GA4 interface)
* How to modify incoming events and fix typos in them
* How to plan your event structure and naming convention
* How to test your events in Google Analytics 4
* And where to find your events in Google Analytics 4 reports.
There are many things that need to be covered (hence the length of it is longer than usual). But this is the core of GA4 and you MUST understand everything I teach in this video.
=== TIMESTAMPS ===
00:00 – Intro
02:53 – Overview of topics
03:48 – How events worked in Universal Analytics
05:04 – Automatically tracked events in Google Analytics 4
06:10 – Enhanced Measurement
11:35 – Test your Enhanced Measurement events
15:29 – Recommended events in Google Analytics 4 + example
25:39 – Custom events in Google Analytics 4 + example
38:14 – Register custom parameters in Google Analytics 4
41:54 – Create events and modify events (in the GA4 interface)
47:44 – Summary
48:58 – Migration and planning of events
49:38 – Final words
=== LINKS ===
📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions
✭ Blog post: How to upgrade to Google Analytics 4 (includes the spreadsheet)
✭ Blog post: How to Install Google Analytics 4
✭ Blog post: How to track events with Google Analytics 4
How to Track Events with Google Analytics 4 and Google Tag Manager
✭ Spreadsheet: event plan example
https://docs.google.com/spreadsheets/d/1og39O0vhc1jcUrOxH_tAaMFWMnCRD8fye_Wri0ANOX0/copy
✭ Google Analytics Debugger (Chrome Extension)
https://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna?hl=en
✭ Recommended Google Analytics 4 event names
https://support.google.com/analytics/answer/9267735
✭ A guide to Google Tag Manager Data Layer
✭ A guide to Custom event trigger in Google Tag Manager
✭ Collection and configuration limits in Google Analytics 4
https://support.google.com/analytics/answer/9267744
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
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✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius/
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