In this video, we will learn how to configure and track conversions in Google Analytics 4. Those who have worked with the previous versions of Google Analytics, for example, Universal Analytics, are familiar with the term “Google Analytics Goal”. Basically, that’s how GA was calling conversions in the past.
So whenever you google something like “how to track goals in Google Analytics 4”, you should be looking at Google Analytics 4 conversion tracking guides.
The configuration process is different (compared to Universal Analytics), thus watch this video carefully. Also, I have an accompanying guide that you can find below.
=== LINKS ===
✭ Blog post: How to track conversions with Google Analytics 4
How to Track Conversions with Google Analytics 4 (previously known as Goals)
✭ Video: How to track events with Google Analytics 4
✭ Blog post: How to track events with Google Analytics 4
How to Track Events with Google Analytics 4 and Google Tag Manager
✭ Video: How to install Google Analytics 4 (includes the explanation of GA4 configuration tag)
✭ Blog post: How to install Google Analytics 4
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