In this video I will walk you guys thorough how to set up a smart campaign via Google Ads. Smart campaigns are basically a more ‘user-friendly’ option for non technical Google Ads users to get set up quick with running ads on Google’s platform. Smart campaigns can be best used for local service based companies like plumbers, electricians, limousines, really ANY service based business.
There are a lot of differences between smart campaigns and regular Google search campaigns but the main take away should be that when you are building smart campaigns you are giving Google more control over how they run your campaigns than if you were to build and run a regular search campaign yourself.
For instance, when using a smart campaign you have no option to add in negative keywords, no control over bidding, no control over keyword match types and limited control on where your ads even show on Google’s platform. As I always say if you are looking to roll out a new Google Ads strategy for your business the best thing you can do is test test test!
If you guys have any questions drop them in the comments below.
Later!
► Why listen to us and who are we anyway?
My name is Rob Andolina and I’m from right outside of Philadelphia (Super Bowl XXXIX Champs!!) Aside from running these Google Ads video tutorials that you guys love so much on YouTube :P, I am co-owner of Clicks Geek, a Certified Google Premier Partner Google Ads agency. We at Clicks Geek strive to create the highest quality Google Ads training videos out there. Our aim is to demystify the Google Ads platform and supply our audience AND our clients with the knowledge, sales skills and marketing materials to win deals and grow local businesses in the process.
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Timecodes
0:00 – Intro
0:49 – Google Smart Campaign Settings
1:23 – How to Add Your Business Info in Google Smart Campaigns
1:45 – How to Choose Your Targeted Locations in Google Smart Campaigns
2:05 – How to Choose Your Keywords in Google Smart Campaigns
5:27 – How to Create Ads in Google Smart Campaigns
8:02 – How to Add Your Phone Number in Google Smart Campaigns
8:16 – How to Set Your Campaign Budget in Google Smart Campaigns
8:29 – How to Name Your New Campaign in Google Smart Campaigns